LONDON: A leading investment group has launched 100 iconic business in the metropolis to promote Gwadar as the investment destination and to invite attention towards the future hub of economic activity in Pakistan.
Double-dicker buses are running across 17 routes in London, carrying beautiful banner which reads “Gwadar: The Gateway to Emerging Pakistan”.
A port city in Balochistan province of Pakistan, Gwadar has the potential to rival Dubai.
With banners on buses plying the roads of London, the campaign is the most expensive, diverse and creative one ever run outside of Pakistan to promote Gwadar as the centre of a strategic gambit as well as Pakistan’s Dubai, being built and developed with help from China under the China-Pakistan Economic Corridor (CPEC) project.
The campaign in London, sponsored by China Pak Investments Corporation (CPIC), has the potential to reach or make an impact on at least 10 million people for the month-long duration it will be featured on London buses.
One Investments Limited Chief Operating Officer Stuart Reid told Geo News in an interview that the “red Gwadar buses” have been launched in Zone 1 of Central London, the heart of the world’s financial capital, and go out till Zone 4 to celebrate Gwadar.
“It’s our estimate that at least 10 million of the world’s most influential people will see these buses whilst parading the most posh localities of Central London from Oxford Street to Park Lane and Buckingham Palace to the Houses of Parliament and Lords in Westminster,” he said. “We have put Pakistan and Gwadar on the highest platform in the most prime locality of London, the city with the world’s most billionaires, which sees over $5 trillion in daily financial transactions.”
He expressed delight at Gwadar buses generating huge response within few hours of the launch.
According to Reid, the aim of this campaign is to showcase Gwadar as the emerging trade hub of South Asia on the global platform.
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“Pakistan is amongst the fastest growing economies in Asia today, it is poised to become the 20th largest economy in the world by 2030 and the world should understand these facts,” he said. “The difference between Pakistan and other regional competitors today is not capability or potential but negative PR. Pakistan is a land full of opportunity and here at the CPIC we will bring these opportunities to the forefront for global investors.”
Reid said Gwadar is a city prime for global investment. He gave reference to an article published last week in The Telegraph, one of the UK’s leading publications, which said that Gwadar held the potential to the be the next Dubai.
“Looking for an economic perspective we can indeed see the parallels, Dubai’s Jebel Ali Port and Freezone generate over 22% of Dubai’s GDP creating employment for 100s of thousands of jobs,” the COO said. “Similarly, China has launched the first phase of Gwadar’s Freezone which is expected to become the busiest port in South Asia by 2022.”
Land prices in Dubai grew over 3000% in the last 20 years as it established itself as the shipping and trade hub of the Middle East. “We see Gwadar following a similar trajectory as the shipping and trade hub of South Asia.”